Saw this vintage shot on Flickr from someone who moved from town when he was 1 (the photo is from his parents' collection) -
http://www.flickr.com/photos/23218266@N06/3836427547/
My first guess is that it is the location on Franklin Boulevard that burned down in '63 and was replaced with a gable (the gable is now Loco Mercado, an independent Mexican supermarket), but I can't really tell...
