Recently I discovered that a nearby library had a near-complete collection of Consumer Reports magazines going all the way back to 1949. These magazines are a treasure trove for learning about the products of the past.
The July 1993 issue contained a comparison test of hot dog brands...and the highest-recommended store brand was Safeway. But one thing immediately jumped out to me on the page: The package picture had the circle-S symbol on it. In 1993. Over a decade after this logo had ostensibly been retired!
Store chain "reimagings" are complex and protracted undertakings...and it's rare for a "clean" logo transition to happen overnight, or even in a single year. I can't imagine that this was the only Safeway product that lingered into the 1990s with the old logo. But what else may have followed suit?
Straggling post-1980s appearances of the Safeway Circle-S logo
Moderator: Groceteria
Straggling post-1980s appearances of the Safeway Circle-S logo
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"The pale pastels which have been featured in most food stores during the past 20 years are no longer in tune with the mood of the 1970s."
Andrew Turnbull
Andrew Turnbull
Re: Straggling post-1980s appearances of the Safeway Circle-S logo
I remember a number of products still having the circle S logo in the early 90s. Spices and some dairy products were among them.
Another thing I remembered about the same time was that they came out with a new Cragmont logo, which did not last long, maybe a year or two at the most, until the Safeway Select soft drinks replaced them.
Another thing I remembered about the same time was that they came out with a new Cragmont logo, which did not last long, maybe a year or two at the most, until the Safeway Select soft drinks replaced them.