Is it true that Fred Meyer had dropped the "MY-TE-FINE" brand in 1987, when their main logo also changed? I want to think that last time they used the marque prominently, the graphic I'm referring to (often in two-tone blue; I remember their ice cream used other two-tone color schemes, such as a brown variation for chocolate and a pink one for strawberry) was used around 1968.
Even so, the MTF marque was at that point de-emphasized, only seen alongside the quality control blurb.
~Ben
Is It True Fred Meyer Dropped the MY-TE-FINE Brand in 1987?
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Re: Is It True Fred Meyer Dropped the MY-TE-FINE Brand in 1987?
That sounds about right. We only occasionally shopped at Fred Meyer when I lived in Boise, which had only opened a full-line store a couple years prior and at that time was still operating two former Grand Central stores without food departments. I moved to WA in 1988 and remember the name was not on most food items when I first visited the Longview Fred Meyer (which seemed like a time warp of sorts as I was surprised they were still using mechanical cash registers at that point) The logo was present on Fred Meyer trucks for a few more years though on the back roll-up door, but I haven't seen one of those in quite some time now.
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Re: Is It True Fred Meyer Dropped the MY-TE-FINE Brand in 1987?
I know, too, since as I said before (in my original post) the marque was reduced (de-emphasized) to a seal of quality on the back side of the products being sold, which simply said Fred Meyer on the front and sides.Super S wrote:That sounds about right. We only occasionally shopped at Fred Meyer when I lived in Boise, which had only opened a full-line store a couple years prior and at that time was still operating two former Grand Central stores without food departments. I moved to WA in 1988 and remember the name was not on most food items when I first visited the Longview Fred Meyer (which seemed like a time warp of sorts as I was surprised they were still using mechanical cash registers at that point) The logo was present on Fred Meyer trucks for a few more years though on the back roll-up door, but I haven't seen one of those in quite some time now.
~Ben
Re: Is It True Fred Meyer Dropped the MY-TE-FINE Brand in 1987?
I was pretty much agreeing with what you said. I am not 100% sure, but it seemed like the MY-TE-FINE brand did linger on some nonfood items for a little longer. Something like paper towels, paper plates, boxes of matches (like in the picture) Of course stuff like that could be made in a large batch ahead of time and had a longer shelf life. Later on, I saw an older version of the Fred Meyer logo appearing on something similar (I think it was a package of rubber kitchen gloves) several years after they went to the current logo.StoreLiker2013 wrote:I know, too, since as I said before (in my original post) the marque was reduced (de-emphasized) to a seal of quality on the back side of the products being sold, which simply said Fred Meyer on the front and sides.Super S wrote:That sounds about right. We only occasionally shopped at Fred Meyer when I lived in Boise, which had only opened a full-line store a couple years prior and at that time was still operating two former Grand Central stores without food departments. I moved to WA in 1988 and remember the name was not on most food items when I first visited the Longview Fred Meyer (which seemed like a time warp of sorts as I was surprised they were still using mechanical cash registers at that point) The logo was present on Fred Meyer trucks for a few more years though on the back roll-up door, but I haven't seen one of those in quite some time now.
~Ben
Fred Meyer seems to gradually be moving to just using the Kroger brand on private label products these days, but for a while they were rebranding the Kroger products as Fred Meyer.