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Safeway store location list for Oakland, Calif. and vicinity in 1968 From “Oakland Tribune” of Wed., Oct. 16, 1968 “YOU’LL FIND A COMPLETE LIQUOR DEPT. AT THESE SAFEWAY STORES” Oakland: 5354 Claremont Ave. 5130 Broadway 2900 Broadway 6310 College Ave. 3550 Fruitvale Ave. 3747 Grand Ave. 3434 High S...

The "Fresno Bee" (FB) and "Fresno Morning Republican" (FMR) newspaper index has a few cards devoted to "RETAIL STORES-GROCERY STORES." They offer insights into the grocery store business in Fresno in the early and mid-20th century: (1) Piggly Wiggly to open here. FMR 11...

The "Fresno Bee" newspaper index has four listings on its "RETAIL STORES-WHITE FRONT" card concerning the Fresno, Calif. location: (1) Plans $1 million store in Fresno. 10/1/64 p. 1A (2) White Front opening tomorrow. 5/26/65 1A (3) Ribbon cutting opens White Front. 5/27/65 6A (4)...

There is a brief "Fazio's - The Food People" television ad from Nov. 14, 1975 on YouTube at: https://www.youtube.com/watch?v=CjLJ0bmMqtI Go to 1:40. This commercial aired on KABC-TV Los Angeles during "Good Morning America."

An Alphy's television commercial from the Nov. 14, 1975 broadcast of ABC's "Good Morning America" (from KABC-TV Los Angeles) is on YouTube: https://www.youtube.com/watch?v=CjLJ0bmMqtI Go to 12:38. This is a short ad, just ten seconds, promoting 99-cent breakfasts.

The Duke University archive of Outdoor Advertising Association of America photos includes a color shot of a Safeway store exterior and parking lot during a "grand opening." See: https://library.duke.edu/digitalcollections/sizes/oaaaarchives_AAA2341/ Date likely is 1960s or 1970s based on a...

Duke University has digitized a black and white photograph of an Alphy's sign (along with an Alpha Beta sign and a Save On Drugs sign) on a marquee. No location or date is given in the caption. The name of the four-lane main street is not visible, but "Clark" was a cross-street at a signal...

A Food Basket television commercial from 1984 can be viewed at 22:05 of this YouTube video:
https://www.youtube.com/watch?v=BpWWgPUdDgY

This ad apparently aired on KGTV, channel 10, the ABC affiliate in San Diego, during the 1984 Summer Olympic Games. This commercial touts summer fruit.

Photos of the Safeway store that operated at 1861 Pacific Avenue in Stockton in the 1940s and '50s are posted on this webpage: http://www.wrightrealtors.com/stockton/miracle_mile.htm The webpage has an interesting history of Pacific Avenue as Stockton's "Miracle Mile" commercial district i...

The former Safeway store at 4140 Monterey (Road) Highway, San Jose, apparently is now an independent grocery store called "Marina Grocery." It appears to be a former "Marina"-style Safeway, but I do not know if that is the derivation of the store's name. The shopping center a bit...

SFGate.com, the website of the "San Francisco Chronicle," ran an item about the Petrini's location at Masonic & Fulton in San Francisco on January 18, 2018: http://www.sfgate.com/bayarea/article/what-vintage-california-grocery-stores-looked-like-12508339.php The article says that groun...

Part of the photo archive for the "San Francisco Call-Bulletin" newspaper was donated to U.C. Berkeley's Bancroft Library. That collection apparently has photo negatives of the Market/Duboce Street Safeway store as it prepared to open in 1954. See the index listing below: New Safeway super...

Circa 1954, the "Los Angeles Herald-Express" newspaper apparently created a film, "This is Los Angeles, Your Blue Chip Market," to promote Los Angeles County to advertisers. https://www.youtube.com/watch?v=3ix2GiENpXY At around 10:10, the film shows color exterior and parking lot...

Queen Elizabeth II visited a Giant supermarket in Hyattsville/Chillum, Maryland in 1957. That store is said to have been among the first "modern" supermarkets in the Washington, D.C. area. Here is a newspaper article about the royal supermarket visit: https://news.google.com/newspapers?id=...

Here's a 1982 Lucky supermarket television commercial:
https://www.youtube.com/watch?v=_Ix15WsP0jg

The best part is the sung slogan at the end: "Getting back to basics. That's basic. That's Lucky."

This was a classic tagline on California television in the early 1980s.